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WHAT IS A BRAND?
Put simply, your brand is what people say or think about your brand when you aren’t there. It’s everything the public thinks it knows about your brand — both factual (i.e. it comes in a green box) and emotional (i.e. it’s romantic). Your brand name exists objectively; people can see it, it’s fixed. But your brand exists only in someone’s mind.
Building a brand isn’t just for corporations. All businesses no matter the size need to have an authentic brand image and message that is in line with their values and offerings. But branding isn’t just about that. It’s about how you represent your brand that creates the branding image.
CEO & Founder, Amazon
We see this happening more and more nowadays. People don’t just want to hear about your products or services. They also want to know the purpose behind your brand. Why is it cool? What makes it useful? Who makes the products? They want to know it all. By nature, a conscious brand has a valuable story to tell and an authentic way of sharing it.
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Becoming a conscious brand is not necessarily about changing your marketing strategy, but more about how you operate as a business. I’ve put together the 7 Steps to Becoming a Conscious Brand – a quick checklist of things you can do right now to start shifting your business to become a conscious brand.
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